Wednesday 20 July 2011

Chesterfield – Now in Melbourne also !

Melbourne is yet another location that Chesterfield has expanded its outreach to. The small furniture firm that had a very modest beginning in London quite a while ago is now one of the most rapidly expanding and profit maximizing firms in the world, with outlets in 4 different continents now, namely Europe, America, Australia and Asia. The reason why Chesterfield has been so successful and effective as a thriving furniture firm is the consistent input put in by its cohesive staff; a consistent yearning to learn aided by the desire to touch the top and maintain the position is a sense of attitude that has always been evidently prevalent in every member of staff of Chesterfield. It is therefore no wonder that the firm is now operating successfully with outlets separated over thousands of miles and yet keeping the same ideology and targets ahead of them in their minds.


Melbourne has been a very rewarding location for Chesterfield; the city hosts a population of urban elites, a considerable proportion of which has good modern taste, blending perfectly with the product range that Chesterfield Sofas offers. Furthermore, the city is commercially developed and still expanding, with entrepreneurs thriving every single day; this allows people to easily afford Chesterfield sofas and thus marvel at the leather furniture they have always dreamed of having.

This strategy of venture expansion into other locations has been a very smart strategy on part of Chesterfield; doing so reflects the claim very well that Chesterfield is sufficiently aware of which move to make at which time. Melbourne is one of the most ideal locations in the world to set up a new business venture, because of the elite and up to date with trends population that it hosts.

Present in four continents and yet still thriving, there is certainly no stopping Chesterfield Sofas.